Led the development of Ace Academy's first brand guidelines into a unified, scalable design system. Earned a 2025 Hermes Creative Awards Honorable Mention.

Redesigned the social media content system for the Bainum Family Foundation. This empowered their team to create consistent, on-brand content independently and elevated their digital presence.

Built ArriveBio's brand identity from zero, enabling Singapore expansion to 40+ team members and partnerships with FDA and major hospitals.

Developed medical AI brand identity as sole designer, recruiting 150+ pathologists and delivering contract with major medical company.

Led cross-platform rebrand for Web3 startup, delivering website, WebApp, and content systems overnight for critical investor meetings.

Led the end-to-end design for all conference materials, from concept exploration to final production. Earned a 2025 Hermes Creative Awards Gold.

Led the design and development of the 2025 Community Partnership Challenge's visual identity.